COPYWRITING...BENTUK PENULISAN PALING POWERFUL!

Beberapa waktu lalu ada salah satu agency yang menghubungi saya (lagi) untuk meminta ganti kandidat copywriter yang dulu pernah saya kirimkan.  Ya maklumlah....salah satu layanan yang saya berikan saat ini khan headhunter copywriter????  Jadi ya gitu deeh......

Selidik punya selidik, ternyata para kandidat itu hanya mampu bertahan selama 3 bulan saja di company tersebut!  Bukan nggak lolos probation, tapi pada ngabur.....akhirnya perusahaan pontang panting cari ganti...................

Di sisi lain, siswa saya (terutama yang kelas offline) pada pusing gimana caranya masuk industri karena belum punya pengalaman.  Sibuk minta tolong cariin tempat magang...eh, udah dicariin, masih milih milih lagi.....capek juga deh...............

Begitulah dalam industri periklanan, yang belum bisa masuk kayaknya susaaah....banget dapet kesempatan masuk...eh....yang udag punya pengalaman malah jadi 'kutu loncat' alias kagak betah lama-lama di satu agency....soalnya banyak tawaran menggiurkan boooo!

Salah satu kelemahan dunia advertising adalah lambatnya transfer ilmu atau regenerasi pekerja-pekerja baru.  Baik itu dari bidang kreatif atawa dari bidang lain, bahkan media.  Ya maklumlah....orang iklan itu khan sibuuuk....teruuus.... bahkan ada yang bilang kerja di iklan itu bagaikan kerja 8 hari seminggu!  Nah lho, yang 1 hari ngutang sama siapa dooong??!! Wakakak...!

Banyak universitas sudah mulai membuka jurusan advertising...tapi ya gitu deh....berdasarkan pengalaman mengajar di univ, mahasiswanya yang serius cuma 2-3% doank...selebihnya cuma jadi penggembira.  Nggak heran kalo yang diserap industri juga keciiil....banget.  palagi para lulusan univ ini pun banyak yang nggak siap kerja akibat terlalu luasnya bidang kerja yang diajarkan!

Jadi, solusinyaaaa?!!!

inilah alasanya saya membuka kursus copywriting!  Yaitu mencetak tenaga-tenaga yang siap pakai!  Yang punya passion! Yang serius belajar!

Nggak serius?!  Kelaut aja...!

Jas kiding loh...pis deh ah.

Nunu Nur Tri Andini
http://copywritingskill.com

How To Make Sure Your Writing Has The Most Chance Of Bringing You The Most Money Possible!

In this article I’d like to go over some tips on the writing process. I know that’s something that we’ve all been working at avoiding. At some point, almost no matter what you’re going to create you’re going to have to do a little writing, whether it’s an introduction, a summary, a cover, or whatever.

For many people that is just a point of tremendous fear. The hard part about writing is getting started. Talk to anyone you know. I bet if I talked to any one of our most successful marketing friends and ask, “What was the hardest part of the whole project?” They’ll say, “Just getting started.”

Sitting down with that paper and computer, or that blank screen in front of you and getting the first words on paper is always the hardest moment. It doesn’t matter whether you’re an experienced writer or beginner, you still have the same fear.

The most prolific writer in modern history was Walter B. Gibson. Walter wrote all the “Shadow” novels and a lot of “how-to” information. His house literally had rooms with bookcases from floor to ceiling with books that Walter had written. Walter was always writing books.
Walter had trouble getting started, so the way he got started writing was he never stopped. He just kept going from page to page to page. He had typewriters throughout his house, and he still wrote on a manual typewriter until his death. He would have several books going at the same time. He would walk by one typewriter and he would work there for a half-hour or so, then he’d move to another typewriter and work on a different book.

Someone said, “ Walter, why don’t you just sit in front of one typewriter and take the pages out and change them?” He would say, “And waste all that time? No way.” So he got up and moved from typewriter to typewriter. Most of us are not going to write that way, but Walter didn’t like to get started. We face the same problem.